During the meeting, Mr. Zakaria Noori emphasized the fundamental role of technology in today’s world. He stated that the world is rapidly moving toward digitalization, and all economic, commercial, and service-related activities are increasingly dependent on modern technology. 

He further noted that countries equipped with advanced technological tools have secured a strong position in both regional and global economic competition. Afghan traders are also well aware of the importance of modernizing their business operations and are striving to introduce their services and products to the global market through reliable, effective, and professional websites.

Mr. Noori added that technology is not just a tool for development, but a key factor in increasing market share, building trust, and enabling access to international competition. He highlighted that professional websites have become one of the primary needs for every private entity in the fields of production, services, trade, and investment. He concluded by saying that without a digital presence, reaching new markets, attracting international customers, and effectively introducing one’s brand is nearly impossible.

Mr. Ahmad Shah Mohammad, President of MSoft Technology Company, provided comprehensive information during the meeting regarding the company’s activities, services, and its network of representations. He added that MSoft Technology, with over two decades of experience, operates extensively and professionally in the fields of website development and the creation of advanced databases for manufacturing, trading, and industrial companies, as well as currency exchange offices, pharmacies, and supermarkets.

He further stated that the company plans to offer special discounts on the development of professional websites and databases for businesspeople introduced by the Afghanistan Chamber of Commerce and Investment, following the signing of a Memorandum of Understanding (MoU) between the two parties.